News

New area manager for Middle East

Following the departure of Wouter Heijmann at the end of last year, Perfetti Van Melle  Global Travel Retail is pleased to announce the appointment of Rolf de Hoogh as Area Manager for the Middle East, (and a part of Europe) per 1 March. He will assume responsibility for all existing clients and new business within the Middle East region.

Rolf joins the team from the domestic Perfetti Van Melle Benelux team. Rolf joined the company in September 2006 and since than has acquired a good experience in Sales and Trade Marketing in his development from sales representative to account manager with a side step into trade marketing . In his last job Rolf managed a number of (key) accounts. At a number of those accounts Perfetti Van Melle is category captain which leads to a very close cooperation and a wealth of insights in the confectionery category.

Laurens Krijgsman will remain responsible for Asia (and a part of Europe), while Eric Vermetten will continue dedicating his efforts to the Americas (and a part of Europe).

Says Mark Laros, Director of Travel Retail for PVM GTR: ‘We are delighted to welcome Rolf to the global travel retail team this year. He brings additional sales and trade marketing experience to the business and joins at a very exciting time for Perfetti Van Melle in travel retail. We have ambitious expansion plans for our brands this year and believe we now have the very best team on the ground to achieve our goals.’

For further information contact:
Rowena Holland, Essential Communications. Tel: +44 (0) 208 405 8109; Fax: +44 (0) 208 405 0330; Email: row@essentialcommunications.org

Mark Laros, Director Travel Retail Perfetti  Van Melle Global Travel Retail. Tel: +31 76 527 58 74; Fax +31 76 527 54 40; Email: Mark.Laros@nl.pvmgrp.com

Angela Startman, Marketing & Sales Support Perfetti Van Melle Global Travel Retail. Email: Angela.Startman@nl.pvmgrp.com