News

Perfetti Van Melle – Global Travel Retail Group participates in exciting and unique concept -‘Kidz Smart Tunnel’ – at Kuala Lumpur International Airport – open since July 2009

The success story of the Kidz Smart Tunnel at the Kuala Lumpur International Airport (“KLIA”) begins early 2008. It all starts when the main operator retailer Malaysia Airports (Niaga) Sdn Bhd Eraman present their innovative retail development concept for a shopping mall at KLIA Contact Pier (“CP”) with an astounding 30,000 sq ft of retail space. This exciting new concept opened it doors to the public in December 2008 and has gone on to become a major success. This CP area includes duty free shops offering core products such as liquor, tobacco, chocolates/confectionery and perfumes & cosmetics. Together with fashion boutiques, souvenirs kiosks and restaurants, ERAMAN has created a “Life Style” concept in an atmosphere of exclusivity and a point of differentiation for KLIA.

In July 2009, the ‘Kidz Smart Tunnel’, with a total surface of 5,000 sq. ft, was presented to the public and can truly be considered the highlight of this innovative retail development concept. The ‘Kidz Smart Tunnel’ was especially designed for young travelers making it unique in the world. Shop-in-shop concepts were implemented for selected key brands around a vibrant rectangular tunnel with TV screens and specially designed structures/displays. The Kidz Smart Tunnel is every child’s dream come true, offering games, toys, books, chocolates, sweets and other products not just for children but also for the child in all of us. Just by walking around in the ‘Kidz Smart Tunnel’ will make you feel young again.

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Perfetti Van Melle Global Travel Retail (“PVM-GTR”) is proud to be part of this wonderful one of a kind shop-in-shop concept, which is being seen as a benchmark for future ventures around the world. The Kidz Smart Tunnel features many of PVM-GTR’s fun kids products such as Mega Chupa Chups, Mentos Jumborolls and many more.

We at PVM-GTR wish to express our gratitude to Cik Elina Jamaluddin, Head of Merchandising Division (Core Products) at ERAMAN for sharing her company’s vision on this concept and for inviting us to be part of this unique concept. The choice for participating in the Asian initiative has everything to do with the fact that at PVM-GTR we make more than our fair share of turnover of Chupa Chups & Mentos travel retail exclusives products in Europe. With the introduction of and participation in the Kidz Smart Tunnel, an in-store icon has been born which complements our underlying ambition to further expand in this region.

For more information about this first shop-in-shop concept, please contact us by phone via: +31 76 5275872 or email us at: pvm-gtr@nl.pvmgrp.com

November 2009