The Company

Introduction

At Perfetti Van Melle Travel Retail, we want to make life more delicious for international travellers around the world. Together with you, our business partner, we aim to make our Travel Exclusive products available for all international travellers at as many travel locations as possible.

About Perfetti van Melle

2001

Perfetti Van Melle is born due to the acquisition of Van Melle by Perfetti. Perfetti Van Melle begins operations as the third largest global confectionery group in the world.

2005

Mentos diversifies and becomes a chewing gum making its debut in Europe and beyond. It continues to be a great succes, thanks to its refreshing taste, unique shape and texture.

2006

PVM acquires 100% of Chupa Chups, the family-owned Spanish Group famous for the Chupa Chups and Smint brands.

For the complete history of Perfetti van Melle, please visit perfettivanmelle.com

Worldmap

2018

Sales over

150

Countries

17.8k

Employees
Worldwide

38

Operating
Companies

30

Manufacturing
facilities

Net sales 2018

2,429

Million

65%

Candy

35%

Chewing gum

  • 37,2% Asia & Oceania
  • 34.7% EU
  • 17.2% Americas
  • 7.2% Other EU
  • 3.7% Other

Confectionery business

Confectionery business Self consumption Snacking Confectionery
categories
Kids Gifting Adults Shelf Cash Till Point

Global consumption

Global consumption

56%

Chocolate

44%

Sugar
confectionery
*11% of sugar is gum

1. ‘Must-have’ in store assortment

We have certain unique and eye-catching products in our travel exclusive assortment and we are proud of it. This year it remains our goal to delight even more international travellers from all over the world with our fun, delicious and refreshing products.

How to drive your business

2. ‘Must-have’ Cash Till Point assortment

As we see in other industries, the sales opportunity of the cash register is still undervalued, however we believe it has great potential. Seventy-five percent of cash-till purchase decisions are made in-store which makes this point of sale very impulse driven. The only planned cash-till purchases we have been able to identify are for refreshment products such as gum and mints. Consumers expect to find these products at the register, and plan to purchase them there. Perfetti van Melle has the perfect products to fill the refreshment segment at the cash register! Find out more on our ‘Must Have’ Cash register products on the next pages.

3. New products

Besides having the right core assortment, it remains our ambition to continuously excite travellers with surprising and eye-catching products. This years new products are perfect as a gift or can be shared with family and friends. Take a look at our new items, they will be a great addition to your assortment.